{Lifestyle} SS16 VIP Fashion Event


A few weeks ago I was lucky enough to attend the Ocean Keys Spring/Summer 2016 VIP Fashion Event. Again, just as the AW16 event this was an amazing event hosted on behalf of the Butterfly Foundation, to raise funds for their fantastic cause, supporting individuals with eating disorders.



Again, I attended this event with my friend, and we sipped orange juice and partook in eating canapes as live music was played before the event began. Since this was an event for spring and summer fashion styles the decor had been changed since the last event, this event was much lighter and felt fresh and cool. Lots of clean whites and botanical prints were used in decorating for the event, it looked wonderful, I am a huge fan of botanical prints!



Our hosts for the evening were Heidi Anderson from radios 92.9 Heidi, Will and Woody show and of course Desmond Eddy again, the fashion designer behind the styles at these events. They were both very entertaining, and showcased the best features of each model and outfit beautifully. Heidi shared her own recent weight loss journey, and mentioned that she had just had a personal style session with Des, and he had helped her to find her own style, and to take the plunge to get rid of the items in her wardrobe that no longer fit her.







There were many great outfits, styled by real people in real sizes, which I think is really important for a fashion event. These are just ordinary people (with amazing self-confidence), just like you or me, and you can imagine exactly how these styles might look on your own body. Each outfit was sourced at the Ocean Keys shopping centre, so they were easily accessible and affordable for every budget.

There were three sets to the fashion event, each with four to five outfits, set one was based on “Sport + Resort”, set two was “On A Budget”, and set three contained the “Dress to Impress” outfits. Some fashion tips we heard was to style with accessories and interesting shoes, although skinny jeans are still fashionable this spring and summer looser fitting pants/jeans are on trend. Des also said he was a fan of wearing underwear as outerwear (slips as dresses etc.), however I’m not fully convinced by this particular piece of advice.


I feel like Ocean Keys really stepped up with their complimentary gift bag at this event. Although the tickets were purchased for charity, in your ticket price you were able to attend the event, they provided free drinks and canapes it made the gift bag feel unnecessary, but welcome addition to the event. This season more products were included in the gift bags, and less coupons were provided. To me this was a welcome change!

The items included in this events gift bag were; the winter 2016 edition of the Primo Life magazine, a lined note book from Typo, mine had the words “Holy Chic” embossed on the front. There was a fish themed novelty ice cube try from Kmart included, as well as a lidded drink jar, with straw from Kmart. Dusk donated some small pyramid candles to the cause, while Priceline supplied some Beauty Essentials facial cleansing wipes. A house shaped cookie cutter, with some coupons attached were gifted from House, and the City of Wanneroo libraries supplies some post it notes. Priceline also donated a 100mL tube of Sorbolene Cream from their home brand, as well as some Bioderma Intensive Purifying Care spot treatment and some Eau Thermale Avene Rich Compensating Cream. A 2-for-1 coupon to the screening of Captain Fantastic was included in the gift bags, along with a buy one hot drink get one free from Shingle Inn, a cafe inside the Ocean Keys shopping complex, while City of Gold included a free jewellery clean and a free Karma Beads bracelet if you buy an item from the Thomas Sabo range. Lastly, the centre itself included a brochure on their upcoming free style events and a $10 Ocean Keys gift card.

So essentially the event was free, if you counteract the ticket price with the gift card, and you were provided with canapes, drinks, the fashion show and a wonderfully full goodie bag to take home. It was a wonderful event and I look forward to attending more in the future!

Have you ever been to one of these events?
What is your biggest style tip for this spring/summer season?
Do you like summer or winter fashion better?

Thanks for stopping by.

Signature Sign Off

Leave a Reply

Your email address will not be published. Required fields are marked *